01 / THE COASTAL EDITION
A journal of coastal living.
An editorial welcome for a residential and hospitality audience: time by the water, an unhurried afternoon, and a considered arrival.
NEWSLETTERS · OWNER COMMUNICATIONS · EDITORIAL CONTENT
Words that feel
like your place.
Thoughtful newsletters for the people who know your property, love your brand, or are just discovering it.
We turn your approved updates, ideas and photographs into clear, considered communication—so your next issue has a voice, a purpose, and a reason to be read.
For hospitality businesses, residential communities and agency teams.
YOUR VOICEAPPROVED FACTSCAREFUL EDITINGONE CLEAR REVIEW
SELECTED CONCEPT WORK
Different stories.
The same attention.
Two original hospitality newsletter concepts. Real, permissioned imagery, considered writing, and room for the reader to linger.
Portfolio concepts, not commissioned client publications. Photography and video supplied by Jamie and used with permission. No campaign performance or booking results are claimed.
MORE THAN AN UPDATE
Give them a reason
to stop and read.
The right opening can make a familiar place feel new. We shape the sequence—from the subject line to the final action—around what you want your reader to notice, understand, or do next.
Motion is optional and separately scoped. Email animation, still fallbacks and playback need testing in your sending platform and intended inboxes.
A FOCUSED WAY TO BEGIN
One good issue.
Then a rhythm that fits.
Start with a paid editorial trial. We confirm the brief, scope and delivery date together before payment.
THE FIRST ISSUE
Editorial trial
$100 USD / one issue
One 250–400 word newsletter from your approved brief and source material.
- Subject line and preview text
- Two related social caption drafts
- Image suggestions and source notes
- One consolidated revision round
FIND YOUR VOICE
Two-issue trial
$200 USD / two issues
Two focused issues to establish the tone and review process before an ongoing arrangement.
- Two issues, 250–400 words each
- Subject and preview text for each
- Two social drafts per issue
- One revision round per issue
A CONSISTENT PRESENCE
Monthly editorial
$400 USD / month
Four agreed editorial issues for a team with a steady content brief and one approver.
- Four issues, 250–400 words each
- Subject and preview text for each
- Two social drafts per issue
- One revision round per issue
These prices cover editorial production. You supply approved facts, brand examples and usable source material. Designed newsletter builds, motion editing, interviews, research from scratch, platform setup, sending, list management and performance reporting are quoted separately. The portfolio shows presentation options; a custom visual build is not included in the $100 writing trial.
No automatic subscription begins from an enquiry. Recurring billing, delivery cadence and cancellation terms are agreed in writing before you subscribe.
ALSO AT THE STUDIO
Thoughtful product content.
Five listing rewrites, ten coordinated caption drafts and basic on-page SEO copy. Our $299 product-content refresh remains available by agreement for independent home and gift shops.
Explore the product-copy example ↗A CONSIDERED PROCESS
Clear inputs.
Careful work.
Understand the reader.
Share your purpose, approved updates, brand examples and source material. We identify gaps and agree the deliverables, timing and price.
Shape the issue.
We organize the content, write in your voice, and check names, dates, links and claims against the material you approve.
Review and deliver.
One decision-maker sends consolidated feedback. We refine the issue and hand over the agreed final files for your team to use.
YOUR POINT OF CONTACT
Jamie
McCafferty
MarMac Studio
Experience behind the words.
My background spans hospitality, branded residential operations and owner communications, including Director of Residential Operations at Flora Farms. Before that, I owned Excellence Community Management, where we managed more than 33,000 homes across Nevada and Southern California.
I understand that a newsletter has work behind it: gathering updates, explaining details clearly, coordinating approvals and following through. That practical perspective shapes how we approach each brief.
Our process uses AI-assisted research and drafting, with editorial review and source checks. We follow your policy for confidential material and confirm essential facts with you.
BEFORE WE BEGIN
A few useful
answers.
What can you help us communicate?
Hospitality and lifestyle newsletters, residential owner updates, business announcements, and agency overflow editorial work. We work from your approved brief and sources, and flag anything requiring specialist advice or additional scope.
Do you build and send the email?
The listed packages cover writing and editorial production. A designed email build or platform implementation is agreed and priced separately after checking your platform, access and requirements. Sending, list administration, subscriber growth and reporting are not included automatically.
What do we need to provide?
A clear brief, intended audience, approved facts and sources, two voice examples, any permissioned imagery, and one person who can approve the work. We confirm the delivery date after reviewing complete inputs.
How do revisions work?
One consolidated revision round per issue is included when requested within seven calendar days of draft delivery. New articles, changed objectives, additional source research or a substantially changed brief are quoted separately.
How do we pay?
We confirm your written scope and delivery date first. Direct clients then receive a secure payment link when their order is ready. Clients who find us through Upwork keep communication and payment on Upwork. Please do not email card or bank details.
Can you guarantee more bookings or engagement?
No. We commit to the agreed editorial deliverables. Engagement and sales also depend on your audience, offer, distribution, timing and other factors.
LET’S START WITH YOUR NEXT ISSUE
What would you like
people to know?
Tell us about your audience, the message and the deadline. We’ll review the fit and confirm a clear scope before payment.
[email protected]Found us on Upwork? View Jamie’s profile and contact us there ↗
ALREADY HAVE AN AGREED SCOPE?
Your payment comes after a clear brief.
Select your agreed package on our secure payment page. Enquiring here does not create a charge or subscription.